Soundshine on LP!!!

Just like that. Out of the blue! While you’re all out there lazing on all the sunny afternoons I am delighted to bring you a little surprise from the David Myhr record label head quarters at Lojinx, England. Soundshine is available as of TODAY on vinyl. Yes indeed! A real 33 ¹⁄₃ rpm microgroove vinyl record. An LP (Long Play)! Get your copy now by clicking this link: http://ljx.cc/soundshine

Up until now I’ve been watching the whole vinyl revival thing from a distance. I’ve remained a digital guy, fascinated as I am with streaming services like Spotify. Having said that, there’s a particular magic about the old LP format that not even I can resist. It obviously has a lot to do with nostalgia. As a small kid in the late 70’s and early 80’s the LP was the medium on which I discovered music (alongside the cassette). I’ll never forget when my sister-in-law Agneta borrowed me her copies of The Beatles red and blue albums. Or how I went to the local record store and bought my own copy of Paul McCartney’s then brand new Tug of war. Not to mention browsing through my brother Niklas record collection discovering David Bowie, Neil Young, Cat Stevens, and other “hip and happening” artists (as you can see I was retro even as a twelve-year-old).

In a (very) old blog post I wrote about how I miss record stores and now the time has come to admit that I also miss the smell, the sound, and above all the look of the LP format. And finally, the longing after something “real” became so strong that I decided to put some hard-earned money into making a vinyl version of Soundshine in hope there’s at least a few people out there that just like me are looking forward to opening it up in the new format, to enjoy the artwork (now bigger than ever!), read the lyrics, the never-ending thank you list, the credits, and everything on the inner sleeve. (Stuff that seems to be completely forgotten these days but which for us music nerds is half the fun). And then to put down the needle and enjoy listening to something so old-fashioned as a “Side A”, flip it over, and then “Side B”.

The two last songs will differ from the digital version. The backwards mumbo jumbo at the end of “Icy Tracks” is gone and the never-ending outro of “Ride Along” is somewhat shortened. This is due to the physical limitations of the LP format. But funnily enough I think it (if possible?) actually may increase the listening experience.

Included with the album is a digital download in case you (just like me) don’t yet have your vinyl player set up. In other words you can still enjoy the packaging and hang it on the wall alongside your Nickelback, and Michael Bolton album covers (they’re the ones you’re supposed to mention when you’re being ironic, right?).

If you didn’t yet familiarize yourself with the album Soundshine from 2012 (see release blog post here) – please check out some quotes here.

I know you’re in the middle of your summer cocktail right now, but hey – a copy of this very exclusive edition is  just a click away at the Lojinx store for 15£ (including V.A.T.).

Peace and love!